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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Social video marketing ： ウィキペディア英語版 Social video marketing Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. SVM draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good. Media publishers and content rights holders create social videos from TV and live video feeds in order to generate engagement on social platforms and drive tune-in. They use real-time video editing software to instantly create and share social videos in native formats. ==Distinguished from viral video marketing== Social video marketing is also distinct from viral marketing which is more closely aligned with the self-replicating nature of both “memorable and sufficiently” interesting content. In contrast to viral video where success is typically measured solely on the pass-along rate or the number of impressions, social video hinges upon leveraging a deeper more contextual relationship between sharer and recipient. Social videos tends to be passed along because of a shared interest or a sense of trust between sender and recipient(s). Social videos attract conversation in either a one-to-one or a one-many relationship, with the comments and interactions becoming cumulative, rather than moving in a one-way trajectory, as in the case of a viral video. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Social video marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.